Illustration of a Budweiser can with black text on a white background.
During the Prohibition Era, Budweiser encountered its first major obstacle to profit and growth. As alcohol became illegal to sell and produce, all alcohol companies, including Budweiser, struggled to remain profitable. Budweiser began producing non-alcoholic beverages during Prohibition to counter its ill effects. Prohibition began in 1920, and lasted into the middle of the Great Depression in 1933. These are two major setbacks that this company experienced. Just as laws regarding prohibition were repealed, Budweiser was faced with more serious economic struggles, which made their success very unlikely. In attempt to re-stimulate interest in their beer, Budweiser executed a hugely successful marketing strategy of introducing beer cans for the first time in 1936. This new packaging led to an increase in sales which lasted until the start of World War II in 1939. Over the years, Budweiser has undergone various design changes to its can. Many of these changes are in response to market conditions and consumer tastes. Since 1936, 12 major can design changes have occurred.