|Text on Button||GENUINE Budweiser®GENUINE Lá Clainne na h-Ēireann|
Blue and white logo above white semi circle containing blue and green text with illustrations of shamrocks. Surrounding all is white text on red background.
The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the living embodiment of America’s great industrial spirit.
Budweiser advertisements address various events and holidays including employing the image of a four-leaf lucky clover in celebration of St. Patrick's Day. This advertisement includes the phrase "Lá Clainne na h-Ēireann" which is Gaelic for "The Children of Ireland."