Budweiser Viva Mexico

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Blue and white logo above white semi circle containing blue and black text with semi-circle Mexican flag colors green, white, red. Surrounding all is white text on red background.

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The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the living embodiment of America’s great industrial spirit.

Budweiser advertisements address various International events and holidays including Mexican cultural holidays, such as Mexican Independence Day in September and Cinco de Mayo in May.


Pilcher, J. M. (2010). Cinco de Mayo, from the battlefield to the beer bottle. History News Network. Retrieved from http://www.hnn.us/articles/126189.html

Catalog ID BE0172