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Budweiser Viva Mexico

Budweiser Viva Mexico Beer Busy Beaver Button Museum
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Budweiser Viva Mexico back Beer Busy Beaver Button Museum
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GENUINE Budweiser®GENUINE VIVA-MEXICO
Image Description: 

Blue and white logo above white semi circle containing blue and black text with semi-circle Mexican flag colors green, white, red. Surrounding all is white text on red background.

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The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the living embodiment of America’s great industrial spirit. Budweiser campaigns recognizing international holidays was one way to integrate cultures into the American melting pot. One such holiday celebrated is Cinco de Mayo during which Anheuser-Busch includes the symbol from the Mexican flag on their advertisements.

Sources: 

Pilcher, J. M. (2010). Cinco de Mayo, from the battlefield to the beer bottle. History News Network. Retrieved from http://www.hnn.us/articles/126189.html

Catalog ID: 
BE0172
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