An image of a woman's face lies on a white and red background between red text (above) and white and black text (below).
copyright 1972 T. P. Inc. Creative House , Chicago 60641
Edith Bunker was a character on the CBS sitcom All in the Family, which ran from 1971 to 1979. Portrayed by Jean Stapleton, Edith was the long-suffering but devoted wife of blue-collar curmudgeon Archie Bunker (Carroll O'Connor). Known for her high-pitched, Queens, NY-accented voice and sweetly naive demeanor, the character, along with Archie Bunker, was one of the most beloved of television and popular American culture in general in the 1970s, of which this button is representative.
In 1972, All in the Family and its cast of characters were promoted with such merchandise as this button as a tie-in with the U.S. presidential election of that year. "Foist" is a reference to especially Archie and Edith's pronunciation of the word first with their strong Queens accents.