Burger King Eyes Smiley

Burger King Eyes Smiley Smileys Button Museum
Category
Smileys
Additional Images
Burger King Eyes Smiley button back Smileys Button Museum
Sub Categories
Illustrations
Litho
Text on Button BURGER KING BURGER KING
Image Description

Illustration of a smiley with the Burger King logo for eyes on a white background
Back Style
Unlocking pin
The Shape
Circle
The Size
5/8 inch
Year / Decade Made
1970s
Additional Information

This was a promotional button given out by Burger King, a worldwide chain of fast food restaurants founded in 1953. The era that this button was given out was during Burger King’s peak years of advertising. After two decades of unsuccessful advertising campaigns they would eventually partner with CP+B to create “The King” character, until accusations of the ads being sexist or culturally insensitive, leading to the advertising taking a new direction in 2011. 
Catalog ID SM0158