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George W. Bush was the 43rd president of the United States, serving as a Republican from 2001 to 2009. During his time in office, America experienced the terrorist attacks of September 11th, Hurricane Katrina, and the 2008 financial crisis. Many of his responses to these events were widely criticized. Alongside this criticism was a proliferation of anti-Bush novelty items – bumper stickers, coffee mugs, buttons, etc. – that made use of the wordplay of Bush’s name and the derogatory phrase “bullshit”. Some have cited the first use of the BU**SH** wordplay to have been on posters at Bush’s inauguration.
Heller, S. (n.d.). 10 Anti-Buttons: Lessons in Design. AIGA The Professional Association for Design. Retrieved November 6, 2020, from https://www.aiga.org/10-anti-buttons-lessons-in-design.