Young blond girl in a red dress with white collar and black hose has her back to us and is painting the text of the button in black on a light blue and yellow background.
LUCKE BADGE & BUTTON CO
BADGES, BUTTONS NOVELTIES
Buster Brown was a popular comic strip character created by noted American cartoonist Richard Outcault that first appeared in the New York Herald in 1902. Having no issue with the modern concept of selling out, the artist, known for his successful Yellow Kid cartoon, went to the 1904 St. Louis World's Fair to market his strip. He sold licenses to companies to use his Buster Brown characters to advertise a variety of products. The Brown Shoe Company paid $200 for one and launched a successful line of shoes featuring styles for both Buster Brown and his sister, Mary Jane. From 1904-1930 the company recruited actors and dogs to play the parts, touring department stores, theaters and events across the country.
The comic strip featured Buster, another mischievous young boy, but instead of the slums, Buster came from affluent parents. The strip was an instant hit and ran from 1902-1926. Unfortunately, syndication, a new idea, benefited the paper more than the artist and Outcault resigned, moving the comic strip to Hearst in 1906. Repeating the legal battle over "Yellow Kid," Outcault renamed his comic strip, leaving "Buster Brown" at the Herald to be drawn by other artists. This time it was dual Busters!
Caleres. (n.d.). Ferocious About Fit Since 1878. Retrieved July 30, 2020, from https://www.caleres.com/c/about/history
NPR. (2002, May 6). Present at the Creation: Buster Brown. Retrieved July 30, 2020, from https://seamus.npr.org/programs/morning/features/patc/busterbrown/index....