|Text on Button||"C-DAY" IS COMING CHEVROLET|
Button shows red and blue lettering on a white background. Blue Chevrolet logo with white lettering is at the bottom.
|Back Paper / Back Info||
IMBER QUALITY PRODUCTS L.J. IMBER CO. 1725 W NORTH AVE CHICAGO, ILL
|Year / Decade Made|
C-Day, or Chevrolet Day, advertised in 1945 that automotive assembly lines would soon be returning from war production to regular use after the end of World War II. An ad used in the same campaign read "Chevrolet Speaking - When C-Day comes...when new Chevrolets roll off the assembly lines and new automotive values again attract America's interest...Count on the Leader to Lead Again!" Promotional items issued as part of this campaign both advertised Chevrolet cars and helped promote war bonds.
Automotive and other factories switched almost completely to making war materials during World War II. In 1941, the USA manufactured more than three million cars, but only 139 were made during the entire war. American factories produced 297,000 aircraft, 193,000 artillery pieces, 86,000 tanks and two million army trucks for the war effort.
WETA, et. al. (2007). At Home: War Production. Ken Burns' The War.