A woman standing in a blue dress with a gold chest plate that has the words "I Will" and winged head piece on a white background. Red text above and below one the edge of the button.
BUTTONS MADE BY
THE WHITEHEAD & HOAG CO
NEWARK, N.J., U.S.A.
PAT. APRIL 14, 1836
JULY 21, 1896
COPYRIGHTED 1901 THE INTER-OCEAN PUB CO.
“I Will” was an allegorical goddess symbolizing the City of Chicago analogous to how Uncle Sam symbolizes America. The Chicago Inter Ocean sponsored a contest for “a figure typical of Chicago’s spirit” to represent the city. Charles Holloway designed a goddess suited for battle with a phoenix on her helmet and “I Will” on her breastplate. Holloway won the contest and the Inter Ocean used “I Will” in their advertising for the 1893 World’s Fair. After the event, “I Will” (both the goddess and the phrase) were used in Chicago marketing.
Neil Gale, P. (2020). Chicago's "I Will" Motto and "Y" Municipal Device History.. Drloihjournal.blogspot.com. Retrieved from https://drloihjournal.blogspot.com/2017/05/chicagos-i-will-motto-and-y-m....
Winslow, C. Spaulding., Wilder, R. Everett. (1947). Early Chicago: as seen by a cartoonist. Chicago: Charles S. Winslow.
(1901, August). Baptist Young Person’s Union. The Current Encyclopedia: A Monthly Record of Human Progress(1)2. Chicago: Modern Research Society. Retrieved from https://books.google.com/books?id=q_1HAQAAMAAJ&pg=PA171&dq=baptist+young...'s%20union%20chicago%201901&f=false.