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| Text on Button | CHICAGO Bears NFL Commercially Licensed Product |
| Image Description | Blue football helmet on an orange background with white text on a blue background and blue cursive text outlined in white, plus small white text on the lower third of the button; maroon and yellow ribbons and a gold football fob are attached to the bottom of the button |
| Curl Text | MADE IN U.S.A. BY WINCRAFT, WINONA, MN, 55987 |
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| Additional Information | The Chicago Bears are one of the National Football League’s (NFL) founding teams. The team originated as the Decatur Staleys in 1920 before moving to Chicago under George Halas the following year. Renamed the Chicago Staleys in 1921 and officially adopting the Chicago Bears name in 1922, the franchise quickly became central to the early NFL through sustained competitive success and a strongly cultivated regional following. By the late twentieth century - particularly during the resurgence that culminated in the Bears’ celebrated 1985 Super Bowl XX victory - the team’s identity was firmly established. The Bears’ wishbone “C,” pictured in the button, was a logo introduced in 1962 and retained with only minor stylistic updates in the decades that followed. Its presence helps situate the object’s manufacture no earlier than the 1960s. The ribbon-and-rosette construction is typical of low-cost souvenir production that became widespread in the 1970s, when mass-market novelty items for sports teams proliferated. Buttons of this type were commonly purchased by fans for game days, tailgating, and displays of team allegiance during high-profile seasons. Comparable examples seen in collector circles and resale contexts are most frequently attributed to the 1970s–1980s (occasionally into the early 1990s). Taken together, the logo style, materials, and manufacturing trends strongly suggest that this piece was produced as an inexpensive, short-run fan souvenir rather than as a limited or premium collectible. |
| Sources |
Chicago Bears. (2021). McCaskey lauds Decatur’s role in Bears history. https://www.chicagobears.com/news/mccaskey-lauds-decatur-s-role-in-bears-history Chicago History Museum. (n.d.). A century of Chicago Bears football. https://www.chicagohistory.org/bears100/ Chicago Magazine. (2024). How did the Bears get their name? https://www.chicagomag.com/chicago-magazine/september-2024/how-did-the-bears-get-their-name/ Daily, J. (2016). Message in a button. JSTOR Daily. https://daily.jstor.org/message-in-a-button/ Past Is Present. (2018). A lot of handsome badges: A new illustrated inventory. American Antiquarian Society. https://pastispresent.org/2018/digital-humanities-2/a-lot-of-handsome-badges-a-new-illustrated-inventory/ University of Iowa Special Collections. (2023). Buttons, buttons, buttons! https://blog.lib.uiowa.edu/speccoll/2023/10/11/buttons-buttons-buttons/ Western Regional Button Association. (n.d.). Buttons: A history. https://wrba.us/ref-library/about-buttons/buttons-a-history/ |
| Catalog ID | SP0202 |