Chiffon Margarine

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Chiffon Margarine was first manufactured in Texas in 1954 by the Anderson, Clayton and Company (ACCO). Chiffon was one of the first soft tub margarine products and was made out of hydrogenated cottonseed oil. A decade later, many companies had soft tub margarines on the market, and Chiffon fell in sales. In the 1970s, Chiffon advertising began airing commercials with a new marketing strategy that quickly became a pop culture sensation. Character actress Dena Dietrich portrayed Mother Nature who is given some Chiffon to taste and she comments on how natural and delicious the butter is. When she is told it is actually margarine, she is upset and says, “It’s not nice to fool Mother Nature”, followed by lightning and thunder. The popular commercial was retired in the 1980s, and ACCO was sold to Kraft in the 1990s. Chiffon Margarine was discontinued in 2002 in the United States and Canada, though it is still available for purchase in the Caribbean.