A white semi-circle with red text is embedded in the top third section of the button; the top third is otherwise a red background with white text. The middle third of the button is a white background with blue text. The bottom third is a blue background with white text.
Richard J. Daley (1902-1976) was the 48th Mayor of Chicago. His time in office lasted 21 years, from 1955 to 1976. At the time of this button's manufacture in 1975, Daley was campaigning for his 5th mayoral term on the Democratic ticket. He went on to defeat Republican John Hoellen by a wide margin and began what was to be his final term in office in early 1976. Daley died of a heart attack in December 1976 and was succeeded in office by Michael A. Bilandic, also a Democrat. Daley's son Richard M. Daley was also Mayor of Chicago, from 1989 until his retirement in 2011.