Do It Now

Red text on a white background

The bold and forward message: “DO IT NOW” in red lettering on a white background conveys a sense of urgency and is a catch-all prompt. Examples with this exact phrase often appear as generic messages rather than being tied to a single organization, reflecting the late-1960s through 1980s rise in inexpensive slogan buttons. The phrase “Do it now” predates these buttons and has been reused in various contexts, from pep talks to public-awareness campaigns, which is why it cannot be linked to one specific cause. Some sources mention that the phrase became popular in early-20th-century culture (e.g., Berton Braley’s widely reprinted poem “Do It Now,” after 1915) and later appeared in public-awareness efforts like the Do It Now Foundation’s anti-drug media campaigns in the early 1970s.