|Text on Button||YOU'RE FIRED!|
White text on blue and black background. Black and white illustration of Donald Trump with black silhouette of New York City skyline in background.
This button promotes the TV program The Apprentice. From 2004 to 2015 Donald Trump hosted the show, wherein he served as a mentor to aspiring businesspeople and entrepreneurs. He commonly used the catchphrase, "You're fired!" to dismiss contestants who do not meet his expectations. Previous to the program, Donald Trump had already been well established as a real estate mogul for several decades. In 2015, he declared his candidacy for President of the United States on the Republican ticket, and won the election the following year. His controversial comments regarding various issues led NBC, the network home of The Apprentice, to sever ties with Trump and continue the program without him.