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Double Eyed Smiley

Double Eyed Smiley Smileys Button Museum
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Double Eyed Smiley button back Smileys Button Museum
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Illustration of a traditional smiley face design but with two sets of eyes and a cigarette hanging out of its mouth on a yellow and orange swirl background

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The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes, and a black arc ending in serifs for a mouth. It was designed in 1963 by commercial artist, Harvey Ross Ball. Ball was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. His version was created in 10 minutes. The design was printed onto more than 50 million buttons. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions.
The design and concept is quite simple and was definitely used before Ball’s 1963 version. However, his has become the most iconic. Variations have been used for advertising campaigns and in popular culture ever since.

Burrito Breath is a graphic artist company that designs buttons, stickers, and other creative items.


About Harvey Ball. (n.d.). Retrieved September 12, 2020, from

FRESH STUFF. (n.d.). Retrieved September 18, 2020, from

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