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Champale Malt Liquor was first produced in 1939 by The Metropolis Brewing Company. The companies' names were later changed to Champale, Inc. and The Champale Products Corporation. Extra Dry Champale was the only Champale variety produced until the introduction of Pink Champale in 1977. A third variety, Golden Champale, was introduced in the early 1980s. All three varieties were sold in 7 oz., 12 oz., and 32 oz. bottles, as well as in 12 oz. cans. The Champale brands were sold to beer distributors in 46 states, being particularly popular in urban areas.