Enjoy Cocaine White

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Text on Button ENJOY Co-Caine It's the real thing
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Red text and wavy lines on a white background

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Since Coca-Cola's inception in 1886, the drink has evolved into one of the largest products in the world, accompanied by one of the most well-known logos. According to The Coca-Cola Company, the phrase "Coca-Cola" is one of the most recognizable terms world-wide -- second only to the word "okay". Though the logo appears intact here, there is a satirical play on the instantly-recognizable name which instead boasts a reference to the drug cocaine, as opposed to the famous beverage. Interestingly, when the drink was first introduced and sold in drugstores in the late 19th century, it was intended as another version of French "coca wine", which contained coca leaf and, therefore, cocaine. It was initially marketed as "Coca-Cola: The temperance drink." 


The Coca-Cola Company. (2011.) 125 Years of Sharing Happiness: A Short History of The Coca-Cola Company. Retrieved from: http://www.coca-colacompany.com/content/dam/journey/us/en/private/filea…;

Hamblin, James. (2013, January 31.) Hamblin, James. (2013, January 31.) Why We Took Cocaine Out of Soda. The Atlantic. Retrieved from: https://www.theatlantic.com/health/archive/2013/01/why-we-took-cocaine-…

Catalog ID HU0188