| Category | |
|---|---|
| Additional Images |
|
| Sub Categories | |
| Text on Button | IN ER SEAL TRADEMARK |
| Image Description | Red logo and text on a white background |
| Back Paper / Back Info |
MADE BY Ehrman MFG CO. [union bug: partly legible: UNION LABEL - PRINTING TRADE COUNCIL - BOSTON] FACTORY MILFORD N.H. |
| Back Style | |
| The Shape | |
| The Size | |
| The Manufacturer | |
| Additional Information | In 1898, Uneeda Biscuits were the first product to be packaged using the In-Er Seal system. The design consisted of a cardboard box and waxed inner wrapper to "seal in the freshness" of baked goods. At the time, this was a major improvement. The biscuits and their innovative packaging mark the first product release of the newly created National Biscuit Company (N.B.C., but later Nabisco). The company represented a merger between the three largest regional bakery franchises in the US at the time. The superior packaging provided more distribution time, longer shelf-life and better tasting products. The memorable red and white logo is reported to be based on a 15th century printers mark. |
| Sources |
Bernhardt Fudyama Design Group. (2018, February 14). Thinking About Brands In Transition: Nabisco Logo Design: BFDG. Retrieved July 28, 2020, from https://bfdg.com/thoughts/thinking-about-brands-in-transition/ |
| Catalog ID | AD0043 |