Red logo and text on a white background
MADE BY Ehrman MFG CO.
[union bug: partly legible: UNION LABEL - PRINTING TRADE COUNCIL - BOSTON]
FACTORY MILFORD N.H.
In 1898, Uneeda Biscuits were the first product to be packaged using the In-Er Seal system. The design consisted of a cardboard box and waxed inner wrapper to "seal in the freshness" of baked goods. At the time, this was a major improvement. The biscuits and their innovative packaging mark the first product release of the newly created National Biscuit Company (N.B.C., but later Nabisco). The company represented a merger between the three largest regional bakery franchises in the US at the time. The superior packaging provided more distribution time, longer shelf-life and better tasting products. The memorable red and white logo is reported to be based on a 15th century printers mark.
Bernhardt Fudyama Design Group. (2018, February 14). Thinking About Brands In Transition: Nabisco Logo Design: BFDG. Retrieved July 28, 2020, from https://bfdg.com/thoughts/thinking-about-brands-in-transition/