White silhouette of a trophy and capitalized white text atop the image of the badge of a blue ribbon, all on a white background.
US PAT 2762146
A "goofus" is a term for someone that is foolish, or does stupid things. This term was popular in the 1950s and 1960s, especially with the comic strip series called "Goofus and Gallant". This button provides a First Prize for someone that is a "goofus".
This button is part of a series of ironic "First Prizes" that offer an award for something that is generally seen as humorous, but negative.