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Flair Fi Fo Fum

Flair Fi Fo Fum Advertising Button Museum
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Flair Fi Fo Fum button back Advertising Button Museum
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I Love the Giant, Flair Fi Fo Fum
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Pink background with wrap around white bubble letter text that creates a border, with a line drawing of a man in the center.

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Flair Fi Fo Fum was a branch of Papermate's Flair pens, a felt-tip pen popular in the 1970s. Papermate had first introduced felt-tip pens to the United States in the 1960s after their invention by Yukio Horie, and because of their success began to expand their line a few years later. In the mid 1970s they released a series of wide felt-tip colored pens called Flair Fi Fo Fum, as a parody of the giant in Jack and the Beanstalk who says “Fee Fi Fo Fum”. In 1975 Papermate released television commercials, newspaper advertisements, and buttons featuring a giant saying “Flair Fi Fo Fum” to advertise the line. The pens have since gone out of circulation, but flair pens continue to be popular.

Pen. (n.d.). Retrieved September 23, 2015 from:

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