The middle of the button contains an illustration of a red, white, and blue wrapped piece of bubble gum with arms, legs, and a face on a blue background. Around this is red text on a white background.
PHILADELPHIA BADGE CO. PHILA. PA
Dubble Bubble is a brand of pink-colored bubble gum invented in 1928 by Walter Diemer, who worked at Fleer Chewing Gum Company. Fleer Chewing Gum Company, based in Philadelphia, had been searching for years to produce a formula that allowed bubbles to be blown that did not stick. In 1928, Walter Diemer was testing new gum recipes, he noticed that his product was less sticky than regular chewing gum, and after testing it he found that he could create bubbles easily. After a year of attempts he made the first successful batch of bubble gum. But the next morning when trying to recreate his successful concoction, he failed to reproduce the same results. After four months of trying to mimic his first success he finally made a 300 pound batch of what would become Dubble Bubble. The only food coloring available at the factory was pink, so Diemer had no choice but to use it, and the color would go on to become the standard for gum.