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Florsheim Feeture Arch

Florsheim Feeture Arch
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Additional Images: 
Florsheim Feeture Arch button back Advertising Button Museum
Text on Button: 
LET ME SHOW YOU THE Florsheim FEETURE ARCH
Image Description: 

Turquiose colored button with white text and white rim. 

Curl Text: 

Parisian Novelty Co Chicago

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The Manufacturer: 
Additional Information: 

Florsheim Shoe Company was founded in 1892 by Milton Florsheim in Chicago, Illinois. The company introduced many cutting edge designs like including their company name on the shoes pullstraps and square toed shoes. They are also known for the patented "Feeture Arch" where the design is made so the foot receives support to relieve stress on the leg and arch muscles. Florsheim was always at the forefront of the latest trends and their designs and popularity are a testament to that. Additionally, Florsheim took pride in supporting the United States during wartime and was one of the main boot suppliers for soldiers in World War I. In 2017 Florsheim celebrated its 125th anniversary.

Sources: 

1929 Ad Florsheim Shoe Company Chicago Feeture Arch - ORIGINAL ADVERTISING MED2. Period Paper. Retrieved from: https://www.periodpaper.com/products/1929-ad-florsheim-shoe-company-chic...

Our Story. Florsheim Shoe Company. Retrieved from: https://www.florsheim.com/shop/aboutUs.html?pt_asset=MenuOurStory

Catalog ID: 
AD0650
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