|Text on Button||A FLOWER IS WORTH A THOUSAND WORDS. AFMC|
Button shows green text on a white background. Orange petals of the illustrated green-stemmed flower form the O in WORDS. AFMC is printed in green text near bottom of flower.
|Curl Text||GATEWAYS UNLIMITED, WASHINGTON D.C. 20011|
|Year / Decade Made|
In 1982, the American Florists Marketing Council, or AFMC, created new buttons to promote the services of its florists. Henry Kaufman & Associates in Washington, D.C. created the design, which featured an orange flower and green text. The ad campaign also included radio, television, and print ads.
Dougherty, Philip H. (1982, March 30). ADVERTISING; When Roses Are Sexist, What Do You Give? The New York Times, Business Day section.