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Text on Button | A FLOWER IS WORTH A THOUSAND WORDS. AFMC |
Image Description | Button shows green text on a white background. Orange petals of the illustrated green-stemmed flower form the O in WORDS. AFMC is printed in green text near bottom of flower. |
Curl Text | GATEWAYS UNLIMITED, WASHINGTON D.C. 20011 |
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Additional Information | In 1982, the American Florists Marketing Council, or AFMC, created new buttons to promote the services of its florists. Henry Kaufman & Associates in Washington, D.C. created the design, which featured an orange flower and green text. The ad campaign also included radio, television, and print ads. |
Sources |
Dougherty, Philip H. (1982, March 30). ADVERTISING; When Roses Are Sexist, What Do You Give? The New York Times, Business Day section. |
Catalog ID | AD0381 |