Button shows green text on a white background. Orange petals of the illustrated green-stemmed flower form the O in WORDS. AFMC is printed in green text near bottom of flower.
GATEWAYS UNLIMITED, WASHINGTON D.C. 20011
This button was used by the American Florists Marketing Council (the AFMC shown on the button) to promote the services of its florists. It was created in 1982 by the AFMC's advertising agency, Henry Kaufman & Associates in Washington, D.C. The ad campaign also included radio, tv, and print ads.
Dougherty, Philip H. (1982, March 30). ADVERTISING; When Roses Are Sexist, What Do You Give? The New York Times, Business Day section.