Friend

Blue text on a white background

A friend symbolizes a personal connection, a concept often represented by buttons like this one. During the 1960s and 1970s, single-word designs gained popularity amid the counterculture, peace, and civil rights movements. These buttons featured simple, open-ended words like friend, love, or peace, intended to foster connection, show solidarity, or spread positivity without being confrontational. Unlike political buttons with specific slogans, these “statement buttons” were intentionally minimal, allowing people to assign their own meaning. They were produced widely during that era, serving as both affordable fashion accessories and symbols of broader social ideals.