|Text on Button||I'm seriously considering pursuing a career on the beach.|
Black text with the image of Garfield the cat laying on a beach under an umbrella with a drink.
|Curl Text||1978 United Feature Syndacate, Inc. Button UP 2011 Austin Troy, MI 48083|
|Year / Decade Made|
Garfield, the most widely syndicated comic strip in the world since 2002, was first published in 1978. Cartoonist Jim Davis decided to focus his comic on a cat to fill what he saw as a hole in the market. Davis was a business major at Ball State and worked in advertising, and always acutely managed Garfield as a brand as much as a comic. He recognized the marketability of animal characters and noticed that there were many popular cartoon dogs, but no cats. So he created Garfield, naming him after his grandfather John Garfield Davis, a man Davis said had "a gruff exterior but a soft heart."
de Bertodano, Helena. (October 6, 2009). "Jim Davis: the interview." The Telegraph. Retrieved from http://www.telegraph.co.uk/culture/6255404/Jim-Davis-the-interview.html.
Suellentrop, Chris (June 11, 2004). "Why we don't hate Garfield." Slate. Retrieved from http://www.slate.com/articles/news_and_politics/assessment/2004/06/garf….