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Gatorade Soft Drink With Muscle

Gatorade Soft Drink With Muscle Advertising Button Museum
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Gatorade The Soft Drink With Muscle
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Red and white illustartion of a soda bottle with muscular arms and swirls on either side over black text on a yellow background

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Gatorade is a sports drink that was first developed in 1965 at the University of Florida.  A team of scientists developed the drink as a way to help the school's sporting teams replenish their lost fluids due to excessive sweating during sporting events. 

Gatorade's first advertisement came during the 1967 Orange Bowl.  The University of Florida defeated Georgia Tech and Florida's head coach, Ray Graves, made the statement that his team won due to the help of Gatorade.

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