Get Fresh

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Text on Button GET Fresh™
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“Get fresh” is an expression that means to treat an individual, typically an authority figure, inappropriately or with disrespect. It can also mean showing aggression, being impolite, or behaving arrogantly. Talking back or being sassy can also classify someone as being fresh. Cheeky, saucy, and flippant can be considered synonyms, as well. The phrase has German roots but was adapted in America as slang during the 1840s.

Phrases having the word "fresh" were repopularized in the 1990s through 2010s by fast food chain, Subway. The sandwich retailor, whose colors are green, white, and yellow, focused their marketing on the freshness of their ingredients and promoted variations on the slogan, "eat fresh."

Sources

Whitehead, S. (2017). Subway's new stores get 'fresh' with diners. Retrieved 22 February 2021, from https://www.qsrweb.com/articles/subways-new-stores-get-fresh-with-diner…

Williams, M. G. (2018, June 13). Fresh, cheek/cheeky, saucy/sassy, flip/flippant. Erickson Living Tribune. https://www.ericksonliving.com/tribune/articles/2018/06/fresh-cheekchee…

Catalog ID IB0706