|Text on Button||GO BULListic Chicago Sun-Times|
Red, black and white illustration of a bull's head on a white background with red and dark blue text above and light blue text below.
In 1996, Michael Jordan and Dennis Rodman led the Chicago Bull to win the historic championship at home. They defeated the Seattle SuperSonics in the finals, winning their 4th NBA title in six seasons. The button was created by the Chicago Sun-Times, along with a poster, to promote and commemorate the team in 1997.