Black text on gold background, white center with black-and-white portrait of Barry Goldwater.
(union bug) Green Duck Co. Chicago
Barry Goldwater was a five-term United States Senator from Arizona (1953–65, 1969–87). He unsuccessfully ran in the 1964 presidential election against incumbent Lyndon B. Johnson, who took over after John F. Kennedy was assassinated. Johnson was still positively associated with Kennedy's popularity and won 61.1% of the popular vote, the highest margin since 1820. Although he was raised Episcopalian, Goldwater was the first candidate with Jewish heritage (his father was Jewish) to be nominated for President by a major political party.