Alternating lenticular images of the first family leaving the White House with their two dogs and donkey and the Goldwaters arriving on an elephant with their luggage with white and black text on a bright blue background.
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Barry Goldwater was a U.S. Senator from Arizona and the Republican Party's nominee for president in the 1964 election. This button was made in anticipation of his winning the election but he lost in one of the biggest landslide victories in history by Lyndon B. Johnson.
Goldwater is the politician most often credited for sparking the resurgence of the American conservative political movement in the 1960s. He also had a substantial impact on the libertarian movement. In 1974, as an elder statesman of the party, Goldwater successfully urged President Richard Nixon to resign when evidence of a cover-up in the Watergate scandal became overwhelming and impeachment was imminent. The term "Goldwater moment" has subsequently been used to describe situations when influential members of Congress disagree so strongly with a president from their own party that they rise up and take a stand in opposition.