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Happiness is Humphrey

Happiness is Humphrey Smileys Button Museum
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Happiness is Humphrey button back Smileys Button Museum
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happiness is humphrey
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Black text and an illustration of a smiley face on a yellow background

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“Happiness is Humphrey” refers to a statement made by Democratic candidate Hubert Humphrey during his 1968 campaign against Republican candidate Richard Nixon, to whom Humphrey lost, which has been documented as "the way politics ought to be...the politics of happiness, the politics of purpose, the politics of joy." Humphrey had served as the 38th Vice President of the United States under President Lydon B. Johnson from 1965 to 1969.

The smiley face is a graphic symbol that began in ancient times. Cave paintings often featured the smiling face with two dots for eyes and a curved up mouth. The classic yellow smiley face that has become part of popular culture today was created by Harvey Ball in 1963. The State Mutual Life Insurance Company commissioned Ball to create a logo to raise the morale of their employees and Ball drew the smiley face in ten minutes. Since the logo was never copyrighted by Ball there are many variations of the classic smiley face used today.


About Harvey Ball. (n.d.). Retrieved September 12, 2020, from

Hubert Humphrey 1968 presidential campaign. (2020, September 11). Retrieved September 19, 2020, from

Hubert H. Humphrey, 38th Vice President (1965-1969). (2019, October 09). Retrieved September 19, 2020, from

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