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Happiness Toast-R-Oven

Happiness Toast-R-Oven Advertising Button Museum
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Happiness Toast-R-Oven button back Advertising Button Museum
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happy-ness IS A TOAST-R-OVEN GE
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White and red text on a red and white background

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General Electric (GE) was formed in 1852 as a merger of three separate electrical companies including the Edison Electric Light Company founded by Thomas Alva Edison. One of the major innovations by GE was the toaster. The GE Toast-R-Oven took the world by storm in 1957 and within the decade, nearly every home in the United States had a toaster. In 2014, the Swedish brand Electrolux bought the GE Appliances brand.


GE Appliances. (2020). GE Appliances Cooking Innovation Timeline. Retrieved July 04, 2020, from

Toast-R-Oven. (1972, November 17). A day in the life of GE’s king-size Toast-R-Oven [Advertisement]. LIFE, 73(20), 95.

Zahnzinger, M. (2014, September 08). A look back at GE Appliances' iconic brand. Retrieved July 05, 2020, from

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