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| Text on Button | HAPPY NEW DODGE |
| Image Description | White and black text on a red background |
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| Additional Information | In 1900, brothers John Francis and Horace Dodge established the Dodge Brothers Company, manufacturing ball-bearing bicycles in Detroit, MI. In 1903, the brothers shifted focus completely to automobile parts. Henry Ford approached Dodge Brothers and offered a 10% stake in Ford Company if their plants could manufacture Ford parts. Dodge Brothers held a major portion of the industry as they continued to profit from Ford parts and designed their own. Dodge Brothers went public on July 17, 1914. Although John Francis and Horace Dodge died in 1920, the company has experienced great success with iconic advertising campaigns such as “Join the Dodge Rebellion” in 1966-1967 and “Dodge Fever” in 1967-1969. |
| Sources |
1972 Fargo Truck Ad. (n.d.). Retrieved July 06, 2020, from http://oldcaradvertising.com/index.html 1972 Plymouth Ad.. (n.d.). Retrieved July 06, 2020, from http://oldcaradvertising.com/index.html Sadler, B. (2019, March 13). Home. Retrieved July 06, 2020, from https://www.motorcities.org/story-of-the-week/2019/remembering-the-famo… Vintage lot of "DODGE" pinbacks/buttons,1 flicker pin. (2011). Retrieved July 06, 2020, from https://www.antiquesnavigator.com/d-523229/vintage-lot-of-dodge-pinback… |
| Catalog ID | AD0581 |