Illustration of Santa on a green background with black text above and the American Lung Association logo on his beard
MANUFACTURED BY THE NATIONAL TB & RD ASSOCIATION
MFG. BY ADCRAFT MFG. CO CHICAGO IL
REGISTERED US PAT OFF
NEW YORK CITY
Before antibiotics, tuberculosis was a dreaded, often incurable disease. Often tuberculosis patients’ only recourse was to go to a sanitorium and hope that a rest cure and fresh, dry air would cure them. A Delaware sanitorium was on the verge of closing in 1907. A doctor told his cousin, Emily Bissell, and she suggested they take a Danish fundraising idea: sell a non-tender stamp at a minimal price in post office lobbies and the profits go to support the sanitorium. She designed the first 1c stamp herself, and the fundraiser was successful. The following year, the campaign was national, and it continues to this day as Christmas Seals sold by the American Lung Association. Every year features a different design. This button is the design for Christmas 1971.
Christmas seal. En.wikipedia.org. (2020). Retrieved from https://en.wikipedia.org/wiki/Christmas_seal.
The History of Christmas Seals. Lung.org. (2020). Retrieved 7 July 2020, from https://www.lung.org/get-involved/ways-to-give/christmas-seals/history.
US Christmas Seals Buttons | ChristmasSeals.net. Christmasseals.net. (2020). Retrieved from https://www.christmasseals.net/index.php/usnavrel/usnavrelbuttons.