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| Additional Images |
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| Text on Button | HOWDY! BE A CHULOO |
| Image Description | Black text and an illustration of a face on a yellow background |
| Back Paper / Back Info |
ST. LOUIS BUTTON CO. ST. LOUIS |
| Back Style | |
| The Shape | |
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| Year / Decade Made | |
| The Manufacturer | |
| Additional Information | “Howdy! Be a Chuloo” was a marketing campaign for Colgan’s Taffy Tolu. Known as “The Original Chewing Gum,” Taffy Tolu was the first flavored chewing gum created in the 1860s by pharmacist John Colgan. Pinback buttons such as these were distributed in drugstores to promote the Colgan product. The slogan “Be a Chuloo (For Chewing Gum”) was patented by The Meek Company in 1907. |
| Sources |
Gibson, K. (February 21, 2020). Louisville Unearthed: Flavored chewing gum was invented here. Hello Louisville. https://www.hellolouisvilleky.com/blog/louisville-unearthed-flavored-chewing-gum-was-invented-here
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| Catalog ID | AD0827 |