I am the Face of Pro-Choice America

Category
Additional Images
Sub Categories
Text on Button I AM THE FACE OF PRO-CHOICE AMERICA Planned Parenthood®
Image Description

Blue and red text on a white background; the letter "A" in the word "AM" has a white star with red and white wavy lines designed to emulate the US flag; a blue "P" logo is placed below the text. 

Back Style
The Shape
The Size
Year / Decade Made
Additional Information

On April 5, 1992, over 250,000 people gathered in Washington, D.C., for the March for Women's Lives, organized by the National Abortion Rights Action League (NARAL). The rally came as a response to Planned Parenthood v. Casey, where the Supreme Court would consider a Pennsylvania law that restricted abortion access. Reproductive rights advocates were concerned about the impact that the decision would have on Roe v. Wade, and feared the conservative leaning justices would attempt to overthrow the 1973 ruling. This button — distributed by Planned Parenthood and likely designed for this event — is part of a larger merchandise collection from the 1990s that includes shirts, posters, and more. 

Planned Parenthood has played a crucial role in the fight for reproductive rights in the United States. The organization attributes its founding to Margaret Sanger, a nurse who started the first ever birth control clinic in 1916. The clinic in Brooklyn was quickly shut down by New York Police, but Sanger's fight for reproductive rights was only just starting. In 1923, Sanger founded the Birth Control Research Bureau of Manhattan and the American Birth Control League, which would eventually merge to become the Planned Parenthood Federation of America. By the 1970s, the role of women in public life was evolving, and the pro-choice abortion movement gained newfound momentum. In 1970, Planned Parenthood opened its first health clinic offering abortion services in Syracuse, NY. The Planned Parenthood Action Fund, which is a 501(c)(4) organization, was founded in 1989 by the Planned Parenthood Federation and is likely the source of the merchandise collection that this button came from.

Sources

Planned Parenthood Action Fund, Inc. (2024). Abortion in U.S. History. Planned Parenthood Action Fund. https://www.plannedparenthoodaction.org/issues/abortion/abortion-centra…;

Planned Parenthood Federation of America. (2024). The History & Impact of Planned Parenthood. Planned Parenthood. https://www.plannedparenthood.org/about-us/who-we-are/our-history 

Smithsonian. (n.d.). I am the face of pro-choice america planned parenthood. National Museum of American History. https://americanhistory.si.edu/collections/nmah_1104979

Spolar, C. (1992, April 5). Abortion-Rights Rally Draws Half a Million Marchers. The Washington Post. 

Catalog ID CA0945