I am the Face of Pro-Choice America

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Text on Button I AM THE FACE OF PRO-CHOICE AMERICA Planned Parenthood®
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Blue and red text on a white background; the letter "A" in the word "AM" has a white star with red and white wavy lines designed to emulate the US flag; a blue "P" logo is placed below the text. 

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This button is part of a larger merchandise collection from the 1990s that includes shirts, posters, and more. This collection was likely designed for the 1992 March for Women's Lives in Washington D.C.. On April 5, 1992, over 250,000 people gathered in Washington, D.C., for the March for Women's Lives, organized by the National Abortion Rights Action League (NARAL). The rally came as a response to Planned Parenthood v. Casey, where the Supreme Court would consider a Pennsylvania law that restricted abortion access. Reproductive rights advocates were concerned about the impact that the decision would have on Roe v. Wade, and feared the conservative leaning justices would attempt to overthrow the 1973 ruling. 

The button was designed and distributed by Planned Parenthood. Planned Parenthood has played a crucial role in the fight for reproductive rights in the United States. The organization attributed its founding to the first ever birth control clinic in 1916, founded by a nurse named Margaret Sanger. The clinic in Brooklyn was quickly shut down by New York Police, but Sanger's fight for reproductive rights was only just starting. In 1923, Sanger founded the Birth Control Research Bureau of Manhattan and the American Birth Control League, which would eventually merge to become the Planned Parenthood Federation of America. By the 1970s, the role of women in public life was evolving, and the pro-choice abortion movement gained newfound momentum. In 1970, Planned Parenthood opened its first health clinic offering abortion services in Syracuse, NY. The Planned Parenthood Action Fund, which is a 501(c)(4) organization, was founded in 1989 by the Planned Parenthood Federation and is likely the source of the merchandise collection that this button came from.


Planned Parenthood Action Fund, Inc. (2024). Abortion in U.S. History. Planned Parenthood Action Fund. https://www.plannedparenthoodaction.org/issues/abortion/abortion-centra…;

Planned Parenthood Federation of America. (2024). The History & Impact of Planned Parenthood. Planned Parenthood. https://www.plannedparenthood.org/about-us/who-we-are/our-history 

Smithsonian. (n.d.). I am the face of pro-choice america planned parenthood. National Museum of American History. https://americanhistory.si.edu/collections/nmah_1104979

Spolar, C. (1992, April 5). Abortion-Rights Rally Draws Half a Million Marchers. The Washington Post. 

Catalog ID CA0945