|Text on Button||I AM LOVED®|
White text with image of heart replacing O on illustration of leaves background.
|Back Paper / Back Info||
HELZBERG DIAMONDS 2012 LIMITED EDITION 800-HELZBERG helzberg.com
|Curl Text||Helzberg Diamonds® 800-HELZBERG helzberg.com|
|Year / Decade Made|
The “I AM LOVED” button has been produced and disseminated by the Helzberg Diamond company since 1967. This ongoing promotional button campaign was inspired by Barnett Helzberg Jr. wanting to make people feel loved and appreciated. The company has run multiple ads with a quote attributed to Helzberg Jr. “Buy her a diamond or give her a button, but in any case, tell her she's loved.” The buttons have been produced with a number of changing backgrounds and decorations, often reflecting seasonal holidays. The fall leaves version of the button was produced in 2014 on the occasion of American Thanksgiving.
Helzberg Diamonds [@helzbergdiamonds]. (n.d). [Instagram profile]. Retrieved September 25, 2020, from https://www.instagram.com/helzbergdiamonds/.
Helzberg Diamonds a Berkshire Hathaway Company. (n.d.) History of Helzberg Diamonds - Our Story. Retrieved September 25, 2020, from https://www.helzberg.com/the-helzberg-story.