I Am Loved Leaves

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Text on Button I AM LOVED®
Image Description

White text with image of heart replacing O on illustration of leaves background.

Back Paper / Back Info


Curl Text Helzberg Diamonds® 800-HELZBERG helzberg.com
Back Style
The Shape
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Year / Decade Made
Additional Information

The “I AM LOVED” button has been produced and disseminated by the Helzberg Diamond company since 1967. This ongoing promotional button campaign was inspired by Barnett Helzberg Jr. wanting to make people feel loved and appreciated. The company has run multiple ads with a quote attributed to Helzberg Jr. “Buy her a diamond or give her a button, but in any case, tell her she's loved.” The buttons have been produced with a number of changing backgrounds and decorations, often reflecting seasonal holidays. The fall leaves version of the button was produced in 2014 on the occasion of American Thanksgiving.


Helzberg Diamonds [@helzbergdiamonds]. (n.d). [Instagram profile]. Retrieved September 25, 2020, from https://www.instagram.com/helzbergdiamonds/.

Helzberg Diamonds a Berkshire Hathaway Company. (n.d.) History of Helzberg Diamonds - Our Story. Retrieved September 25, 2020, from https://www.helzberg.com/the-helzberg-story.

Catalog ID AD0952