I Drink Milk

I Drink Milk Advertising Busy Beaver Button Museum
Category
Advertising
Additional Images
I Drink Milk back Advertising Busy Beaver Button Museum
Sub Categories
Food
Text on Button I DRINK MILK
Image Description

White text on a red background
Back Style
Unlocking pin
The Shape
Circle
The Size
7/8 inch
Additional Information

In the 1940s, federally subsidized milk advertising began under the Works Progress Administration (WPA), part of FDR's New Deal. The WPA commissioned artists to paint posters advertising milk, which had a dual purpose -- to employ artists and to increase the demand for milk, which, in turn, would help dairy farmers. Since then, milk campaigns have continued with catchy slogans such as "Milk Matters", "Milk Life", and "Got Milk?".
Catalog ID AD0586