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I heart Austin

I heart Austin button back Button Museum
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I heart Austin button back Button Museum
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I Heart Austin
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A very busy beaver waves from a red heart next to black text over white background. 

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This button was created for Busy Beaver Button Company at the South by Southwest festival in Austin, Texas.

It is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

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