|Text on Button||I Heart (Beaver Face)|
A very busy beaver, a red heart, and a black "I" over blue background.
|Curl Text||Buttons by Busybeaver.net|
This is a Busy Beaver Button Company variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.