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| Additional Images |
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| Sub Categories | |
| Text on Button | I Heart (Beaver Face) |
| Image Description | A very busy beaver, a red heart, and a black "I" over blue background. |
| Curl Text | Buttons by Busybeaver.net |
| Back Style | |
| The Shape | |
| The Size | |
| The Manufacturer | |
| Additional Information | This is a Busy Beaver Button Company variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. |
| Catalog ID | IL0060 |