I Heart My Blog

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Text on Button I ♥ MY BLOG
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Black text and a red heart on a white background

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The first blog, short for web log- a term for writing on the Internet, was started in 1994 by Justin Hall and was dedicated to reviewing examples of HTML code. Since this first instance, blogging has only grown, with over 400 million blogs found on Tumblr, Squarespace, and Wordpress alone with millions of others not being accounted for. Blogging has taken many forms and genres from mommy blogging that focuses on childcare to the microblogging boom of Tumblr. Even political institutions like the White House have started their own blogs as a way to distribute specific content to their audience. With the advent of AdSense in 2003 and other methods, authors are able to monetize their content and make a career out of it. 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


Notre Dame of Maryland University. (2018, March 22). History of blogging: A blog timeline. https://online.ndm.edu/news/communication/history-of-blogging/

Catalog ID IL0080