I Heart St. Paul

Red heart with an arrow through it next to black text over yellowed background. 

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Saint Paul, along with its twin city, Minneapolis, straddles the banks of the Mississippi River and was home to the Hopewell, Dakota, and Ojibwe AmerIndian cultures for two thousand years before the arrival of Europeans. Saint Paul is currently known as the uptight city between the twins, but this has not always been the case. In fact, it was founded in 1838 by a bootlegger named Pierre "Pig's Eye" Parrant and named Pig's Eye (L'œil de cochon, in French). In 1849, the city's name changed to Saint Paul, in remembrance of Paul the Christian Apostle, and became the Minnesota Territory capital.  

Diverse ethnic groups, such as the Czech, French, German, Hmong, Italians, Jewish, Mexicans, Polish, Scandinavians, and Vietnamese, have made Saint Paul a mid-size a cosmopolitan center, which is celebrated each year with the Festival of Nations. Industries such as the railroad, wheat mills, higher education, and the state government have helped shaped the city's culture, as well as its economy.