I Heart Yellowknife N.W.T.

Red heart with an arrow through it next to black text over white background. 

This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Yellowknife is located on the shore of the Great Slave Lake, roughly 250 miles south of the Arctic Circle and home to nearly 20 thousand people. The Dogrib people originally settled the area. People of European descent began settling the area after the discovery of gold, uranium, and silver in the 1930s. Today, its population is diverse, but the majority of its population is of European descent. Its economy is fueled by the oil, gas, and mining industries. Diamonds are so important that the city's motto is the "Diamond Capital of North America."