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| Text on Button | I ♥ Alpha Epsilon Phi |
| Image Description | Green text and red heart on white background. |
| Curl Text | Union bug 1980 RAM-RAM CO |
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| Additional Information | Alpha Epsilon Phi is a Jewish sorority that was founded on October 24th, 1909. The first chapter was founded at Barnard College in New York City, but can now be found on over 50 campuses across the United States. Although they are a Jewish sorority, membership is open to all college women. The sorority places emphasis on their members performing well academically and committing their time to various philanthropic organizations and performing community service. This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. |
| Catalog ID | IL0128 |