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| Text on Button | I ♥ IBM Personal Computers |
| Image Description | Black text red heart on white background |
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| Additional Information | Priced at approximately $1,565 when it was first released to the American public in 1981, IBM's early iconic line of personal computers was produced by a team of designers and engineers directed under the head of IBM's Entry Systems Division, Don Estridge, in Boca Raton, Florida. The IBM personal computer brand turned into a household name nearly overnight. By the end of 1982, IBM was selling a PC every minute of the business day. The IBM PC would ultimately become the industry standard for PC makers for decades to come. This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. |
| Catalog ID | IL0010 |