I Love Jennifer

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Text on Button I (heart) Jennifer
Image Description

Black text and a red heart on a white background

Curl Text MR BUTTON INC INDPLS, IN 46268-0355
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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Jennifer is a feminine name of Cornish origins. The Welsh version of the name is Gwenhwyfar. In the USA Jennifer was the most popular name for girls born in 1970 to 1984.


Campbell, M. (n.d.). Meaning, origin and history of the name Jennifer. Retrieved September 19, 2020, from https://www.behindthename.com/name/jennifer

(n.d.). Retrieved September 19, 2020, from http://www.nysl.nysed.gov/emblems/iluvny.htm

Catalog ID IL0113