I Love Me

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Text on Button I LOVE ME
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Blue text on a pink heart on a blue background

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The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world, like on this button promoting self-love.  

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Catalog ID IL0109