I Love New England

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Text on Button I heart New England
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Black text and a red heart on a white background

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New England stretches the Eastern part of the U.S. It is considered the beginning of modernization of the ‘New World.’ Becoming what we know today as part of historical America. The Pilgrims, leaving England to explore, then unchartered territory during the 1600s aboard the Mayflower, dubbed it; ‘New England,’ which still reigns true today. It consists of six states; Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. It is a popular tourist spot with its beautiful season changes, seafood inspired culinary treasures, and for its sports fans, New England claims the advents of American Volleyball and Basketball with its hall of fame. There is definitely something for everyone to love on the East coast or better known as New England. 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


Discover New England. (2017). New England. Retrieved from http://www.discovernewengland.org/

Catalog ID IL0062