I Love New York 1

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Text on Button I ♥ New York
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Black text and red heart on white background. 

Curl Text N.G. SLATER CORP., N.Y.C. 11
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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


Barron, J. (2023, March 20). A campaign to remind us that we love New York (city). The New York Times. https://www.nytimes.com/2023/03/20/nyregion/love-new-york-campaign.html…;

Catalog ID IL0003