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| Text on Button | I ♥ NW |
| Image Description | Black text with red heart in place of "love" on white background. |
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| Additional Information | Have info on this button? Contact us here. The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.
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| Catalog ID | IL0127 |