I Love NW

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Text on Button I ♥ NW
Image Description

Black text with red heart in place of "love" on white background.

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Additional Information

The "I heart" logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world, like on this button.

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Catalog ID IL0127